Reports to Chief Operating Officer
The Director of Marketing at a BGHFoundation plays a critical role in enhancing the organization's visibility, engagement, and outreach through strategic marketing initiatives. Their day-to-day responsibilities might include:
Developing Marketing Strategies: Creating and implementing comprehensive marketing strategies that align with the organization's goals, mission, and target audience. This involves identifying the most effective marketing channels and setting clear objectives for marketing activities.
Content Creation and Curation: Overseeing the creation and curation of engaging, informative, and relevant content, including social media. This includes writing articles, creating videos, designing graphics, and managing the organization's blog and newsletters.
Managing Marketing Campaigns: Leading the planning, execution, and analysis of marketing campaigns across various platforms such as social media, email, print, and events to promote the organization's programs and initiatives.
Brand Management: Ensuring consistent and effective brand messaging across all marketing materials and communications. This includes maintaining brand guidelines and overseeing the design and production of branded materials.
Public Relations and Media Outreach: Managing public relations efforts and media outreach to enhance the organization's public image and attract media coverage. This includes writing press releases, coordinating media events, and building relationships with journalists and influencers.
Market Research and Analysis: Conducting market research to understand audience needs, preferences, and trends. Analyzing data and metrics to assess the effectiveness of marketing strategies and campaigns and making data-driven decisions to improve future efforts.
Budget Management: Managing the budget allocated for marketing activities, including advertising, promotional campaigns, tools, and software subscriptions. Ensuring cost-effective use of resources to maximize impact.
Team Leadership and Coordination: Leading and coordinating the efforts of the marketing team, which may include content creators, graphic designers, and marketing specialists. Collaborating with other departments to ensure cohesive and integrated marketing efforts.
Event Planning and Promotion: Overseeing the planning and promotion of events, both online and offline, to engage the community and promote the organization's mission. This includes creating marketing materials, coordinating logistics, and managing event-related communications.
Stakeholder Engagement: Building and maintaining relationships with key stakeholders, including donors, partners, and community members, to foster support and collaboration for marketing initiatives.
Staying Updated with Trends: Keeping up-to-date with the latest marketing trends, tools, and best practices to ensure the organization's marketing strategy remains relevant and effective.
This role involves a mix of creative, analytical, and strategic skills, along with in-depth knowledge of marketing platforms and trends.
Strategy within the Operations Department
Diversity & Inclusion, Partnerships, Policies and Procedures, Social Media, Bring a Hacker to Work, Feature Friday
Increasing Representation – BGH Foundation’s goal is to increase diversity and representation in the Cyber field. We believe that representation matters and we hope to help increase representation by portraying Black women in Cyber.
#FeatureFridays of Black Women in Cyber through our social media campaign
The strategy department within the BGH Foundation is responsible for charting a course that aligns the nonprofit's mission with long-term goals and values. This encompasses a range of critical functions. They drive diversity and inclusion initiatives, ensuring that the organization promotes a welcoming and equitable environment, both internally and in its outreach to the community. The strategy department also focuses on building strategic partnerships with like-minded organizations, fostering collaboration and shared impact. They develop and maintain policies and procedures that govern the organization's operations, ensuring compliance and ethical conduct. Additionally, they oversee the nonprofit's social media strategy, utilizing online platforms to raise awareness, engage with stakeholders, and amplify the organization's mission. Overall, the strategy department plays a key role in shaping the nonprofit's direction, values, and impact within a dynamic and ever-evolving landscape.
